Why Referral Marketing?

How much easier would your job be if you had an army of brand advocates recommending your e-commerce website to their trusted connections on social media, email and in-person? Modern marketers are cashing in on the interconnectedness of today's online buyers by adding referral marketing into the mix. Here are a few of the reasons for the shift:

• Referred customers are more proftable and loyal than other customers.
• Word of mouth is free. Even if you ofer an incentive, you pay nothing until the referred party purchases.
• A properly setup referral marketing program is simple to launch, yet it can pay dividends for the life of your business.
• SEO. Google rewards websites that are shared on social media.
• Customer retention. A well-designed referral program can engage your best customers and increase their afnity for your brand